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STRATEGY AND TIMELINE

AUGUST

PHASE 1: SETTING UP CAMPAIGN

RATIONALE: With Parliament away for Summer, and a Leadership race set to end on Sept 5th, there is little use in contacting MPs, Health Ministers until after Sept 5th.  
Focus was on finding support, publicising the petition and creating some media assets (clips, press pack) to ready the campaign for September.

AIMED OUTCOMES: 

Create media clips

Share on social channels

Achieve foundation of numbers of petition

Connect with likeminded people, to garner support and reliable folk to help in next phase

Meet local MP

Template letter and email to MP set up for downloading on website

Press pack created and ready

SUPPORT NEEDED FROM OTHERS:

Registering support

Sharing petition and key messages to their contacts and groups

Meeting online 

KEY NOTES:

SEPTEMBER

PHASE 2: PUSHING THE MESSAGE

RATIONALE: With Parliament restarting, new ministers in post, a major part of the focus has to be on building support by reaching networks and encouraging them to contact MPs, share frequently and persuade others to act in support.  Also, with ADHD Awareness Month in October, every possible contact and route to media exposure in OCTOBER must be pursued.  This month relies on the close (registered) support being willing to take on actions and the movement beginning to work in the regions where supporters are based.

AIMED OUTCOMES: 

Survey responses

Regular posting and sharing of info/clips and calls to action

Encouraging recipients of our sharing to share on and call further people to action.

Numerous local media outlets covering the campaign.

Networks created/shared.

Bookings for high audience media spots organised.

High profile supporters brought on board.

SUPPORT NEEDED FROM OTHERS:

Regular sharing and calls to action through their networks

Completion and sharing of survey

"Ambassadors" or regional campaign leads set up to contact local newspapers and other media outlets to publicise the campaign, trusted "on-message" volunteers to also pursue media slots needed

Celebrity contacts or endorsements sought/shared

Press or media contacts shared

Ideas welcome on stepping campaign up - flyers on high streets?  New ways to garner attention?

Clearer network communication achieved

More registered support to expand numbers willing to undertake action tasks

KEY NOTES:

To share media - please see media library and notes on ways to share effectively - but regular posting, using different clips to make it more interesting and calling for specific actions from those we share with

Calls to action - Primarily the message is to sign petition, support campaign (register) and share 
BUT this month, links to letter to MP and a call to have people contact MPs is vital.

Volunteers willing to lead regionally - pursuing media and networking in their areas - please get in touch!

Anyone with friends or contacts that could help (celebrities, MPs, people working in media who could open doors for slots to publicise campaign) please get in touch!

Anyone with contacts in ADHD charities or similar, please get in touch

IDEAS!  Please get in touch with any ideas you feel will make a difference to this phase of campaign or ideas that will help in anyway.

OCTOBER - ADHD AWARENESS MONTH

PHASE 3: MEDIA ATTENTION

RATIONALE: This hopefully will be the key month to voice our messages and tell as many people as possible about the current discriminatory neglect of adults with ADHD in the UK.  

AIMED OUTCOMES: 

Media slots will publicise the campaign's message and help educate the public about adult ADHD, the dangers of neglecting so many people in society, win sympathy, and establish a greater understanding of ADHD in adults within the general public.  

Politician attention and support for change.

SUPPORT NEEDED FROM OTHERS:

TBC

KEY NOTES:

TBC

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